There are several reasons as to why having Italian citizenship is worthwhile the investment:
It allows you to live, work and study not just in Italy, but in all the other 26 countries that are part of the European Union, including Spain, Germany, France, and Ireland, without the need of an extended visa. Plus, an Italian passport promises uncomplicated travel to 190 other countries and this year it was ranked the 4th most powerful passport in the world.